What is it?
Pay Per Click is paying a web site vendor for a visitor’s click on an ad that sends them to your web site. Most of the vendors, largest being Google and Yahoo, do not charge you until the visitor actually clicks to your site.
Pay per click advertising can generate traffic right away.
- Campaign- and issue-based traffic: If you have a short-term campaign for a new product, service or special issue, pay per click can be a great way to generate buzz. You can start a quality pay per click campaign within 24 hours. You can immediately test your message and tune your message as many times as you would like. If you need to focus attention for a finite amount of time, PPC is perfect.
- Direct-response business: If you sell a product or offer a service that folks can purchase the moment they arrive at your web site, pay per click is a great tool. Online stores are a great example: You know that each click generated is a real potential customer, so spending money to increase the number of clicks makes sense.
Foster Technology has several years of experience in multiple industries. You can spend a lot of money on PPC if you do not know how to optimize it and if you do not have the time to stay on top of it. Contact us at Foster Technology Group before you try to go at it alone.